Back in Olomouc: My Experience As Aurora Student Ambassador

The Aurora Student Conference is a unique occasion for students from Aurora universities to meet in-person and exchange on topics addressing the opportunities and challenges for our students. The 2025 edition took place between 27 and 29 January 2025 at the Palacky University Olomouc (UP) in the Czech Republic. It welcomed 50 Aurora Student Council (ASC) members and Student Ambassadors across Aurora universities on the Olomouc campus. Throwback to the two-day intensive, student-led and student-focused programme by Ari Ljunggren, Bachelor degree student from Copenhagen Business School (CBS) and second-year Aurora Student Ambassador.

There’s something special about returning to a place that once opened your eyes to new ideas. Two years ago, I arrived in Olomouc for the first time to take a course called Sustainable Social Enterprises at UP. In hindsight, this experience was more than just an academic course. It broadened my perspective on how businesses can rethink their priorities to create real, meaningful impact. Collaborating on a business idea with fellow students from CBS and UP made me realize that, with the right mindset, entrepreneurship can be a powerful force for positive change.

Fast-forward to today, now nearing the end of my bachelor’s degree, and I find myself back in Olomouc. This time, I’m here as Student Ambassador for Aurora, proudly representing CBS at the Aurora Student Conference 2025.

Day One: A Warm Welcome and a Grand Introduction

The conference began on Tuesday with an institutional welcome in a stunning, frescoed room on campus. The conference had two main goals: strengthening the European alliance’s community and collaborating on creative ways to enhance Aurora. The room was filled with students from nearly every Aurora partner university. I saw some familiar faces from past events, but also many new ones I was excited to meet.

The day kicked off with an Introduction to Aurora, outlining what makes this alliance unique among other European university networks. We explored its core mission, ongoing strategic initiatives, and the distinct opportunities it offers students. Having been part of Aurora for some time, I particularly appreciated and agreed with the speaker’s focus on Aurora’s well-structured events, a strong sense of community, and tangible opportunities for collaboration.

After a short coffee break, we jumped straight into the Aurora Student Council’s Open Session. This was an in-depth discussion on the role of the ASC, the impact it has had so far, and ways for students to shape its direction. The conversation highlighted key student-led initiatives, reinforcing how much influence we, as students, have within the organisation.

In the afternoon, we also attended a session on the Aurora Student Ambassador Programme, which focused on student leadership within Aurora, followed by the Beliefs, Events, and Values Index (BEVI) Workshop. In the Ambassador session, we explored how ambassadors act as a bridge between their home universities and the broader Aurora network, fostering engagement at both local and international levels. The BEVI workshop, on the other hand, was a thought-provoking experience that encouraged deep introspection about our own personal and collective values.

After the workshops and talks, we took a guided tour of the city. Although I had explored Olomouc before, I was once again struck by its charm and even picked up a few new facts from our guide, Jan. The university buildings are architectural gems, preserving their rich historical beauty. Throughout the city, Baroque fountains, a Soviet-era astronomical clock, and centuries-old spires stand in stark contrast to the sleek, functional designs of modern cities.

After the official programme ended, a few of us unleashed our competitive sides at a local go-kart track that evening. It may seem like an unusual post-conference activity, but it was a fantastic icebreaker. Cheering each other on (and occasionally bumping into one another’s karts) brought out everyone’s fun side. We ended the night with dinner at a traditional Moravian restaurant, where we had the chance to connect and share stories over the local cuisine.

Day Two: Workshops, Reflections, and Future Plans

The second day began with a peer learning workshop focused on mental health. We openly discussed ways to destigmatize mental health struggles and how different cultures approach these challenges. Hearing such a diverse range of perspectives was eye-opening. Everyone brought personal experiences, and by the end, we had a deeper understanding of how to support one another.

After lunch, we reviewed our collective BEVI results before moving into an afternoon public speaking workshop led by a fellow Swede. Public speaking has always been a challenge for me, but practicing in a supportive setting made all the difference. We received useful advice, tested new techniques, and encouraged each other. By the end, I felt more confident about tackling future presentations, whether in a classroom setting or at a conference.

To conclude the official program, we had a cultural exchange where each ASC member brought a unique treat from their home country to share. Students from across the alliance contributed a variety of specialties—Université Paris-Est Créteil (UPEC) students brought macarons, Universität Innsbruck students offered wafer cookies, and the University of Iceland students presented dried fish chips (which, I must admit, I have yet to gather the courage to try!).

Looking Ahead

As the conference came to a close, I felt a mix of excitement and sadness. There’s something incredibly energizing about being surrounded by passionate students from across Europe, all working toward meaningful change in our communities and institutions.

Thankfully, I know this isn’t the end of my journey with Aurora–just another step forward. Over the past two years, I’ve seen the alliance evolve into a more streamlined, collaborative network, and I’m eager to stay involved. Perhaps I’ll contribute through the student council, especially given the growing momentum behind Aurora’s initiatives.

For those unfamiliar with Aurora: if you’ve ever thought about joining an Aurora project or conference, take this as your sign to do it! You’ll gain fresh perspectives, friendships that cross borders, and a deeper understanding of what’s possible in higher education.

A huge thank you to our generous hosts at UP, and to Aurora for constantly pushing us to think bigger, collaborate more, and challenge the status quo. I’m already looking forward to what’s next—if it’s anything like this experience, it’s going to be incredible.