Are you eager to apply your knowledge in a hands-on setting that mirrors the fast-paced startup world? Do you want to explore how digital ideas evolve into real ventures? If so, Digital Ideation and Entrepreneurial Design is the course for you!
The course Digital Ideation and Entrepreneurial Design introduces students to the basics of digital entrepreneurship and sustainable innovation with a focus on digital ideation and entrepreneurial design. Conducted in a practice-oriented approach, students work in teams to tackle real-world challenges provided by an external collaborator in order to develop solutions themselves.
In the course, you develop adequate strategies to find and assess problems of individual and societal significance. Building on methods of design thinking, you are introduced to design-oriented research methodology, where you learn to systematically define relevant solution spaces to solve these problems. Through this approach, you learn to analyze complex requirements under time pressure, systematically develop alternative decisions and reflect on possible options in different contexts. You systematically analyze possible causes of deviations from plans and develop suitable response measures.
Individually or in teams, you prepare written analyses and illustrate their decision-making processes to later on present them appropriately to various target groups. To mirror this methodological approach, you engage in the scenario of an entrepreneurial context that requires you to search (or design) an opportunity through means of effectuation.
