Marketing
Description
The research is characterized by a strong emphasis on relevance for business and society, and is centred around social marketing (e.g., health, sustainability, public policy). These topics are investigated from different perspectives, often bridging the three sub disciplines, for instance by applying behavioural theories to strategic issues or by combining experimental data with modelling approaches. In recent years, the Department has invested highly in its research program.
Contacts
Support staff name:
Floor Coenen
Support staff position:
Management assistant
Support staff e-mail:
f.coenen@vu.nl
Support staff phone:
+31 20 598 7145
Key Researcher name:
Prof. Dr. ir. P.W.J. Verlegh
Key Researcher position:
Head of Department
Key Researcher e-mail:
p.verlegh@vu.nl
De Boelelaan
1105
1081 HV
Amsterdam
Netherlands
