Research in the Strategic Management group is diverse but united by a common desire to understand and explain organizational phenomena in the context of global competition. Our research ethos reflects an appreciation for multiple form of inquiry and we bring together expertise in quantitative and qualitative methodologies, ranging from on-site field-work and in-depth participant observation to experimental studies in laboratory settings. We study organizations and their strategies applying a multifaceted toolkit of theories, such as contingency theory, the resource-based view, institutional theory, and identity theory.